Head of Private Sector Marketing UK

Location – flexible (UK Working hours)

Your Role:  

Are you a strategic marketing leader, with experience of the full marketing mix from strategy through to tactics in a diverse marketplace? Do you have the skills to engage with internal and external stakeholders to shape, refine and communicate the value we can bring to our customers.

We are seeking a Marketing leader who will play an active role in the Private Sector Leadership Team to deliver sector revenue growth through the creation and delivery of exceptional marketing campaigns, programs, initiatives, and projects across the entire mix.

You will own the marketing plan that will drive forward the UK’s ambition to become a leading DX company in the Private Sector UK market, as part of the global Fujitsu group. With the emphasis on long-term business sustainability, and a new team in place, there has never been a better time to influence and effect change.

Are you excited to take on a crucial part in the development of the UK’s own narrative and placing that in the context of Fujitsu’s wider messaging to create a clear, cohesive story everyone understands and can articulate? Can you shape a private sector field-based team to create marketing plans and tactics for your sectors, accounts, and opportunities, leveraging all aspects of the tactical mix and delivering outcomes for the UK Private sector business and the region?

We want a team member who is passionate about engaging customers in a way that helps address their business challenges.

Key responsibilities include:

• Work closely with the UK Private Sector leadership and sales teams to spearhead initiatives that contribute to the sector and/or account-specific marketing plan, that supports the UK strategy and overall Marketing strategy.
• Manage, own, build and execute integrated multi-channel campaigns to create new opportunities, accelerate existing sales opportunities and deepen Fujitsu’s existing customer relationships. This includes ABM and DBM.
• Manages budgets and people, including virtual teams, to deliver the marketing plan, taking decisions for own area of responsibility.
• Define, measure, monitor and report on KPIs
• Leverage of Fujitsu Uvance business solutions KFAs in particular CX, SM, TS (UK) and promoting appropriate capability and reusing content. 
• Adapt/localise/utilise global and regional campaigns and content and develop local content if require
• Work with the other UK sectors to deliver country roll out of combined initiatives
• Manage the internal and external ecosystem of agencies to deliver objectives
• Report into the UK Marketing Head.

Your Experience:

• Stakeholder management and influencing skills
• Experience in B2B marketing from strategic planning to execution
• Experience of IT services marketing and communications
• Understanding of marketing and campaign management and the associated tools
• Agency management
• Account Based Marketing experience

Skills and Competencies:

• Excellent project management and organisation skills with attention to detail. Ability to multi-task and work to tight deadlines
• Works and delivers effectively under pressure with a demanding workload
• Results and customer-oriented mindset
• Ability to design, communicate, implement, and drive initiatives
• Strong communication skills (written and verbal) in English
• Strong Influencing skills - Able to convince and manage business stakeholders
• Data reporting and analysis - Ability to understand, interpret, act on data from a variety of sources
• Proactive in taking ownership and initiative
• Achieve together and can-do attitudes are essential

Achieve together

We are Fujitsu. A Japanese company with a strong set of values and a history of respecting fairness and equality, whilst promoting diversity and inclusion. We constantly push ourselves to do more and strive to bring together a diverse mix of perspectives and talents in an inclusive environment, where we encourage our people to bring their full self to work. We call this Be Completely You.

We are inclusive. As a responsible business, it is important to us that we reflect the diversity of our society and customers. Not only are we a certified Disability Confident Leader, a Times Top 50 employer for Women, a Top 75 employer for Social Mobility, accredited with the Living Wage Foundation and a signatory for the Race at Work Charter, but we are also committed to the United Nations standards for LGBT+ and a Stonewall Top 100 Employer.

We are people centric. This means we care about our people (and their families) and appreciate that everyone has a life outside of work. By supporting our people to Work Your Way, we empower them to achieve a flexible and respectful approach to work which suits them and our customers best - this could be working hours, location, or a flexible approach to their working day.

We want you to thrive. If working for a progressive organisation, with an active people-led Inclusive Community, demonstrating our commitment to diversity, equity and inclusion and equity, you belong at Fujitsu. #LifeatFujitsu